Our Mission
What We Stand For
Helping You Understand What AI Knows About You and How to Fix It
AI is reshaping how people discover, understand, and trust brands. Tools like ChatGPT, Claude, and Gemini don’t serve up search results; they generate answers. But what happens when those answers are wrong, incomplete, or outdated?
At LLMtel, our mission is simple: empower organizations to own their brand’s story in AI. We give you a clear view of how today’s top language models perceive your business and the tools to shape that perception for the better.
We believe transparency is power. LLMtel offers not just visibility into what AI models are saying, but actionable guidance to ensure what they say is accurate, up-to-date, and working in your favor.
Meet the Founders
Dave Burnett
A veteran entrepreneur, author, and digital strategist, Dave Burnett has spent over two decades helping brands grow online. As CEO of AOK Marketing and PromotionalProducts.com, Dave brings deep experience in digital marketing, brand positioning, and user engagement. His books, including From Bricks to Clicks and Turning SWAG into SUCCESS, have helped thousands of business leaders navigate the online landscape
Dave also served as a columnist for the National Post, where he advised entrepreneurs on startup growth and marketing strategy. He has built and scaled businesses in both Canada and the U.S., and continues to champion data-driven brand visibility across platforms and now, across AI.
“AI models are the new gatekeepers. You deserve to know what they know about you and how to take control of that story.”
Dmitry Ivanov
Dmitry is a seasoned technologist, product leader, and serial founder. He previously co-founded and led Wild Apricot, one of the world’s leading membership management platforms, acquired by Personify. His career spans over 20 years of engineering leadership, product development, and organizational scaling.
Through his work at PowerInside Lab and as a Venture Partner at Fores Ventures, Dmitry continues to explore the intersection of technology and human insight. With LLMtel, he brings a product-first mindset and a passion for building tools that help people make smarter decisions in complex, data-rich environments.
“Our goal is to make AI’s knowledge about your brand accessible, measurable, and fixable.”
Why We Built LLMtel
We saw a gap: businesses were optimizing for Google, but ignoring AI models, despite those models becoming the primary way millions of people learn about companies and products.
Search engines show you links. AI gives you opinions.
If those opinions are wrong, your reputation, visibility, and customer trust are at stake.
LLMtel was built to fix that. With model-specific audits, continuous monitoring, and step-by-step teaching tools, LLMtel helps you get the right message in front of the most powerful AIs before your competitors do.
Join Us
We believe AI transparency should be a right, not a luxury. Whether you’re a solo founder, a digital agency, or an enterprise team, LLMtel helps you stay ahead of the AI curve and own your digital narrative.
Run your first audit free. No credit card. No password. Just clarity.
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